Showcasing Biden’s Achievements in His First Two Years
We developed original ads to spotlight the Biden administration's key successes and accomplishments over its first two years, raising awareness of significant economic achievements and using clean energy as a pivotal proof point.
While voters trust Biden and the Democrats on economic issues such as raising wages and reducing healthcare costs, Republicans have been perceived as more trustworthy on economic values like safeguarding individual financial well-being. We aimed to change this narrative by highlighting Biden’s economic successes, reshaping voter perceptions of his economic leadership.
Targeting a national audience grappling with economic challenges, our objective was to build awareness of the Biden administration's achievements and their direct impact on people's lives. We also emphasized the success of clean energy initiatives as a cornerstone of the economic narrative.
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We assembled a writers' room to brainstorm and refine the optimal approach for this narrative. Our strategy portrayed working people as heroes, with Biden providing the tools they need. These working heroes, supported by Biden’s Democrats, were positioned against the elites causing economic issues, focusing on the problems rather than naming specific opponents.
Aviv is fantastic at what he does, and it is always a pleasure working with him. He has a wide range as a creator, and he’s able to produce content that is inspirational, educational, and/or funny — perfectly landing our message each time. His approach to creative problems is always so refreshing, and he works quickly while delivering high quality content!
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