Biden’s accomplishments in his first 2 years
We focused on creating original ads that highlighted the successes and accomplishments of the adminstrations first 2 years. Raising awareness of key economic accomplishments and using clean energy as a key proof points.
While people trust Biden and Democrats far more on a range of economic issues like raising wages or lowering health care costs, they give Republicans the trust advantage on key economic values like looking out for the economic well-being of people like you. We sought to disrupt this narrative by highlighting the success of economic accomplishments to date that moves voters’ perceptions of President Biden on economic concerns.
Focusing on a national audience as the target for these ads currently in economic straits, we needed to build awareness for the accomplishments of the Biden Admin and how they will have a direct impact on people’s lives. As well as highlight success of clean energy as the proof point for the economic storyline.
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We created a writers room to generate a multitude of ideas to find the best approach to this particular story. We highlight working people as the heroes, Biden as just giving them tools. These working heroes are up against the elites with Biden’s Democrats as their trusted protector against villainy - not to name names, but rather problems they are causing.
With Biden 2020 Voters, the narrative of rebuilding America showed a 5-6% approval increase of the President, his Economic performance, and his future plans.
With the General Electorate, we measured a 5% increase in their trust of Biden’s economic plans, his clean energy strategy, and that he is working for “you”.
Even with Trump 2020 Voters, The narrative of “working Behind the scenes” produced a 4% improvement in their view of Biden’s Economic Plans.
Aviv is fantastic at what he does, and it is always a pleasure working with him. He has a wide range as a creator, and he’s able to produce content that is inspirational, educational, and/or funny — perfectly landing our message each time. His approach to creative problems is always so refreshing, and he works quickly while delivering high quality content!
