Going on Offense, While preemptively playing Defense
With incredible collaboration and deep qualitative research performed in advance, we were able to create persuasive narratives. We discovered powerful fools in mobilizing the moderate middle and helped win the midterms.
In 2022 many voters in the middle were politically exhausted. In that climate Democrats were susceptible to various unfounded or radical attacks. My Client set out to develop an effective strategy to counter Republicans' false narratives that would resonate with the voters we need to win elections. As the producing partner I lead the team responsible for the creation of those narrative messages and videos.
In an age where political apathy is common and many feel disillusioned by the political system, it is essential that we rise above these prejudices and assure voters that we are not the ones who are failing them. Doing so will not only help protect our candidates from attacks, but will also demonstrate our unwavering commitment to serving the needs of the people.
Working remotely with a talented team of writers, editors, and graphic designers, we confidently utilized an iterative process to regularly review and scrutinize content.
To effectively reassure candidates and protect them from GOP attacks regarding crime and chaos, a confident and blue-collar tone that emphasizes hard work and honesty is the most successful strategy. This approach can be successful even if the candidate is not typically considered blue-collar themselves.
Playful messaging that warns voters to expect "BS" from the GOP has been proven to be highly effective in immunizing against attacks.
Asserting that GOP candidates are cowardly and self-serving villains can effectively sway traditional Republicans to shift 10 points to the left. However, depicting them as two-faced may marginally decrease enthusiasm by 6-12 points.
I highly recommend Groundwork for any production needs, as they possesses a remarkable set of skills, contacts, and resources that cater to a wide variety production requirements. Whether it's for smaller organizations seeking flexibility and adaptability or larger projects with strict budget constraints, Aviv & his team consistently delivers outstanding results. Their professionalism and transparent approach make them a pleasure to work with, and Aviv's personable nature fosters excellent collaboration among project members.
