Groundwork specializes in Political and Issues consulting. Producing data driven narrative content that breaks through the noise to lead the conversation on what matters to mobilize the base, persuade the middle and win elections.
At Groundwork we speak directly to the voters with research driven narratives that are proven to persuade the critical voters in the middle.
Words need to spread in order to be effective. We craft winning narratives that mobilizes an eager base towards your cause.
Breaking through the noise, we inspire people. Instill in them the confidence and know how to take actions in shaping their community.
Our Services
We'll build a customized, results-driven strategy based on thorough research and data analysis. No cookie-cutter approach - just tailored solutions for your specific needs.
We shape cross-platform content strategies and produce high-quality content at scale. We understand that one video is no longer sufficient in today's fast-paced social media environment. With our expertise, your unique needs will be met, and we'll keep up with the demands of the daily content cycle.
Through our trusted partnerships, we offer in-depth testing that iterates, ensuring that you grow with the knowledge you gain.
Inspire your team and build operational integrity with mission-based budgeting. Make informed hiring and financial plans to achieve your organization's goals.
We have a deep understanding of the political landscape and different audiences across that spectrum. Allowing us to create unique and targeted messages that connect with audiences where they are while guiding them towards where they need to be.
With more than 15 years of experience in content creation, building organizations, and crafting political messages, we are confident in our ability to help you grow your impact and improve your operation.
take a look into
Let’s meet. I want to know all about your work and your audience. Identify not just what you want your content to look like, but what you need it to accomplish.
Based on the research, you can confidently create well-informed strategies and creative direction to enhance your narrative messaging strategy.
I’ll give you a custom proposal built to accomplish your goals, a budget and a schedule - because one means nothing without the other.
With a well-planned and scheduled approach, we'll keep the project constantly moving forward and achieve our mission.
We confidently lead the process while ensuring that you are always involved as partners in thoughtful collaboration.
We stay in touch after delivery to ensure everything is working as intended and provide support.
we have the trust of incredible organizations
Aviv is fantastic at what he does, and it is always a pleasure working with him. He has a wide range as a creator, and he’s able to produce content that is inspirational, educational, and/or funny — perfectly landing our message each time. His approach to creative problems is always so refreshing, and he works quickly while delivering high quality content!
Aviv is organized, creative and agreeable - the type of collaborator who helps you figure out what you want to do creatively and then brings all the pieces together to make it happen.
Aviv is equal parts producing professional and creative collaborator. His rare mix of talents - attentive listener, efficient project manager, and astute political observer - make him a total delight. We've had the great fortune to engage with Aviv on a range of projects - from churning out rapid fire archival compilation shorts to developing complex, multi-lingual, originally filmed narratives - and will keep returning for future work.
We [Galvanize Action] had the pleasure of working with Aviv and his team to take our deep and nuanced research of our audience and turn those insights into memes and GIFs to move them toward progress. We ended up with over 50 innovative, effective memes and GIFs that were deployed to our audience in 2021 and 2022. Not only did Aviv keep the project on time and budget, but he delivered out of the box ideas that helped us to ultimately learn more about our audience which resulted in a greater campaign impact. Aviv held onto what is unique about our approach and pushed us to think about our work in different ways that we're still benefiting from.
We worked with the Groundwork Agency on several projects. Each experience has been very beneficial to our work and our partner organizations. They helped bring our messaging research to life by translating them into creative and tested videos that have been used by partners all over the country. Many of our projects involve many stakeholders with varying perspectives and needs and the Groundwork Agency is always responsive and thoughtful in navigating tight timelines and incorporating feedback. These videos advance our partners' missions by shaping policies that impact our lives. We highly recommend the Groundwork Agency to others.
I highly recommend Groundwork for any production needs, as they possesses a remarkable set of skills, contacts, and resources that cater to a wide variety production requirements. Whether it's for smaller organizations seeking flexibility and adaptability or larger projects with strict budget constraints, Aviv & his team consistently delivers outstanding results. Their professionalism and transparent approach make them a pleasure to work with, and Aviv's personable nature fosters excellent collaboration among project members.
To help you fulfill your mission and bring real change to the people who need it. Fill out this short questionnaire and our team will follow up with you shortly.
aviv@thegroundworkagency.com